Rewind... Let's take a look back at our hugely successful past Competitive Socialising: Power of Play events.

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What is Competitive Socialising: The Power of Play?

The Future of Fun – And Why It’s Making Venues Millions

Competitive socialising is the phenomenon taking the hospitality world by storm. It’s more than just a trend – it’s a revolution in entertainment! From high-energy gaming bars to immersive adventure experiences, venues across the globe are cashing in on the power of play. Why? Because people don’t just want to eat and drink – they want an experience. Whether it’s axe-throwing, augmented reality darts, or next-level mini-golf, competitive socialising keeps guests engaged, spending more, and coming back for more.

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The 5th Annual Event in 2025 – Bigger Than Ever!

If you missed last year’s Competitive Socialising: The Power of Play, you missed something truly spectacular. But don’t worry – here’s your exclusive peek at the action that had everyone talking (and already booking their tickets for this year!).

Over 30 game-changing brands. A room packed with industry pioneers. A high-energy atmosphere buzzing with ideas, inspiration, and investment opportunities. This was more than an event – it was a launchpad for the future of social entertainment.

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The Ultimate Speaker Lineup and Insider Secrets

Discover how to supercharge your revenue with competitive socialising games, as the industry's top experts share their secrets to success!

We brought together the biggest names in the business – the masterminds behind the world’s most successful competitive socialising concepts. From BII and Red Engine to Swingers, Junk Yard Golf, Clays, NQ64, and beyond, they shared insider secrets on how to boost revenue, keep guests socialising for longer, and expand in this fast-growing market. Whether you were a venue owner, investor, or just a fanatic for fun, the insights were game-changing.

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Hands-On Playtime – Because Seeing is Believing

Step into your customers' shoes and experience the hottest games firsthand to find the perfect fit for your venue!

Attendees didn’t just hear about the latest innovations – they experienced them. With all games on free-play, ticket holders tested out cutting-edge gaming products, explored new tech, and got a front-row seat to the next big trends in experiential entertainment. With complimentary food and drinks fueling the fun, networking felt less like work and more like an adventure.

See below for more details on exactly which games products were showcased...

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Entertainment That Brought the House Down

This wasn’t just an event – it was a spectacle! A roaring monster truck, dazzling drag queen performances, a live rock band, a brain-teasing quiz, and a DJ dropping beats that kept the energy sky-high. It was the perfect mix of business, pleasure, and pure unfiltered excitement.

Don’t Miss Out – Get Ready for This Year!

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The Research Speaks for Itself

Competitive Socialising is the perfect solution for those who don't drink alcohol, so everyone can join in on the fun. With an increasing trend of younger people drinking less alcohol, these products and solutions keep pubs and venues as the space to visit frequently. Katy Moses MD at Kam shared some amazing data on how Competitive Socialising venues are outperforming venues without it.

Can you believe that a whopping 88% of people said, "I want pubs/bars to provide me with an experience I can't get at home"? Statistics show 1 in 2 people are itching to see more pubs and bars embracing competitive socialising. The demand is sky-high, we crave excitement and adventure, and pubs and bars are stepping up to the challenge!

Competitive Socialising is crushing it with its Net Promoter Score (NPS). This highlights the exceptional customer satisfaction and loyalty associated with this form of entertainment, showcasing how much we all love this exhilarating form of entertainment. No wonder we can't get enough!

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Let's take a look back at past games products...

    Get ready to have your mind blown, because these products were out of this world! We had Bullseye Augmented Reality Darts, where you could aim for the bullseye like a pro, and the Signature Marshall Pool Dining Table, perfect for challenging your friends to a game after enjoying a meal. Ticket-holders could also try out the Rasson Victory American Pool Table, Moto GP Virtual Reality, and the Super Kixx Pro Arcade, as well as numerous pinballs, taking the gaming experience to a whole new level.

Pool Tables

The world of pool is full of some outstanding tables and we picked a selection of the best for delegates to try out:

Those looking for a Pool Dining Table set up could try out the Signature Marshall Dining Table which looked incredible with Steam Punk vibes in front of the Monster Energy Drink Stand.

If it was American Pool that they were searching for then the Rasson Victory really hit that sweet spot. Used in the major Pool Tournaments, and most recently in the World Pool Masters, the Victory is the best tournament standard table you can buy.

For English Pool we had our Signature Tournament Pro Contactless Edition to showcase the traditional style pub table with a modern edge, using the latest contactless card and mobile payment technology.

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Bullseye Augmented Reality Darts

There has never been a more recognisable icon in darts than Bully from Bullseye. The fully licensed game allows players to get fully immersed in their favourite Sunday night gameshow filled with darts and trivia fun. With nostalgic voiceovers, you feel like you're on the show. To pair with the classic game you can now get yourself a Bully Beer and munch on Bully snacks too.

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Virtual Reality Moto GP

The VR Moto GP game transports you into a Moto GP race with it's VR headset and moving bike making it the closest experience you'll get to the real thing. This deluxe machine is as good to look at as it is to play, with a full-size leaning motorbike seat, and a beautiful 42" monitor which does full justice to the amazing graphics. Fans provide the sensation of the air blowing in your face as you ride, and a digital camera built into the machine will take photos to put your own face in the game.

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Super Kixx Pro Arcade

 The Super Kixx Pro Arcade is a fast-paced, exciting table air hockey designed to replicate a real football pitch, complete with players, goals, pitch markings, and an overhead scorer & lighting. The illuminated dome really drew in the crowds and made it one of the most popular games at the conference.

With Huge Thanks to our Partners: